%0 Book Section %T Inter-organizational network influence on long term and short term inter-individual relationships: The Case of a Trade Fair for TV Programs Distribution in Sub-Saharan Africa %+ Laboratoire Interdisciplinaire Solidarités, Sociétés, Territoires (LISST) %+ Swinburne University of Technology [Melbourne] %+ Université Paris Dauphine-PSL %+ Centre de sociologie des organisations (Sciences Po, CNRS) (CSO) %A Favre, Guillaume %A Brailly, Julien %A Chatellet, Josiane %A Lazega, Emmanuel %@ 9783319245201 %B Multilevel Network Analysis: Theory, Methods and Applications %E Emmanuel Lazega %E Tom Snijders %I Springer %C Cham (germany) %P 295 - 314 %8 2016 %D 2016 %R 10.1007/978-3-319-24520-1_12 %K commerce %K programmes télévisuels %K marché %Z Humanities and Social Sciences/Geography %Z Humanities and Social Sciences/Sociology %Z Humanities and Social Sciences/Methods and statisticsBook sections %X In this chapter we study the influence of inter-organizational relationships on the formation of inter-individual relationships in the context of a trade fair. From a multilevel network analysis perspective (MNA), research often shows that inter-organizational ties have a strong influence on inter-individual relationship formation and vice-versa. This mutual influence can be seen as a process of adjustment between levels of action that Lazega (Chap. 2 of this volume, and forthcoming) calls “synchronization.” Our study provides insights into specific aspects of this synchronization process. Through the study of a trade fair for TV program distribution in sub-Saharan Africa, we study the influence of inter-organizational ties (deals and partnerships) on short-term-inter-individual relationships created during this ‘field-configuring event’ and on long-term relationships created outside the trade fair but reactivated during the event. We try to understand how this event participates in the formation of a social milieu in which the markets for TV programs in Africa are embedded. We argue that the multilevel influences are different for short-term and long-term inter-individual ties. We assume that inter-organizational networks are more stable than inter-individual networks, since individuals can more easily create and destroy ties. Through our case study, we show that while the inter-organizational contract network influences the long-term inter-individual network, it has a weak influence on the short-term relationships, which supports the idea that synchronization of levels is an important social problem, and that trade fairs are a way either to escape from the constraints that come attached in markets, or a way to manage them. %G English %L hal-01520944 %U https://sciencespo.hal.science/hal-01520944 %~ SHS %~ SCIENCESPO %~ UNIV-TLSE2 %~ CNRS %~ UNIV-DAUPHINE %~ EHESS %~ AO-GEOGRAPHIE %~ AO-SOCIOLOGIE %~ SOCIOLOGIE %~ LISST %~ GIP-BE %~ SMS %~ PSL %~ USPC %~ CSO %~ UNIV-DAUPHINE-PSL %~ EHESS-PSL