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Journal Articles International Journal of Innovation Management Year : 2002

The Key to Success in Innovation Part II: The Art of Choosing Good Spokespersons

Michel Callon
  • Function : Author
  • PersonId : 863745
Bruno Latour
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  • PersonId : 980230
  • IdRef : 02825354X

Abstract

“Solve the technical problems first”, we often hear, “then we’ll deal with the market”. The real history of innovations does not generally follow this simple schema; it is made of adaptations, series of trial and error and countless negotiations between numerous social actors. A genuine combat from which conquerors who know how to choose good representatives emerge.

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Sociology
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Dates and versions

hal-02005613 , version 1 (04-02-2019)

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Madeleine Akrich, Michel Callon, Bruno Latour. The Key to Success in Innovation Part II: The Art of Choosing Good Spokespersons. International Journal of Innovation Management, 2002, 6 (2), pp.207 - 225. ⟨10.1142/S1363919602000562⟩. ⟨hal-02005613⟩
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