@incollection{dubuissonquellier:hal-02427217, TITLE = {{Product Tastes, Consumer Tastes. The plurality of qualification in product development and marketing activities}}, AUTHOR = {Dubuisson-Quellier, Sophie}, URL = {https://sciencespo.hal.science/hal-02427217}, BOOKTITLE = {{Reconnecting marketing to markets: practice-based approaches}}, EDITOR = {Luis Araujo and John Finch and Hans Kjellberg}, PUBLISHER = {{Oxford University Press}}, PAGES = {74 - 93}, YEAR = {2010}, KEYWORDS = {marketing activities ; qualification ; consumer products ; product development ; local agreements ; coordination ; judgments}, HAL_ID = {hal-02427217}, HAL_VERSION = {v1}, }