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            <title xml:lang="en">Product Entry in a Fast Growing Industry: The LAN Switch Market</title>
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                <term xml:lang="en">Product introduction</term>
                <term xml:lang="en">Entry</term>
                <term xml:lang="en">LAN industry</term>
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              <p>We provide empirical evidence on market positioning by firms, in terms of market niche, distance from technological frontier and dispersion. We focus on the switch industry, a sub-market of the Local Area Network industry, in the nineties. Market positioning is a function of the type of firms (incumbents versus entrants), market size and contestability as well as firm competencies. We find that incumbents specialize in high-end segments and disperse their product in a larger spectrum of the market. Instead, entrants focus on specific market niches. Market size, market contestability and firm competencies are also important determinants of product location.</p>
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