Consumption governance toward more sustainable consumption
Résumé
This article deliberates on strategies of consumption
governance toward more sustainable consumption.
We discuss theoretical concepts stemming from various
social science perspectives to (1) promote more
sustainable consumption, (2) compare strategies
stemming from individualist understanding of consumer
behavior, and (3) call for a mix of strategies
acknowledging collective dimensions of consumption
to change consumer behavior in order to advance sustainable
consumption. We thereby criticize overtly
individualistic approaches and plea for acknowledging
the collective dimensions of consumption that should
be recognized in order to promote more sustainable
consumption. We outline possible contributions of the
collective dimensions in lifestyle movements and a
mix of stakeholders that assist in achieving more sustainable
consumption.