Product Entry in a Fast Growing Industry: the LAN Switch Market - Sciences Po Access content directly
Book Sections Year : 2007

Product Entry in a Fast Growing Industry: the LAN Switch Market

Roberto Fontana
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Abstract

We provide empirical evidence on market positioning by firms, in terms of market niche, distance from technological frontier and dispersion. We focus on the switch industry, a sub-market of the Local Area Network industry, in the nineties. Market positioning is a function of the type of firms (incumbents versus entrants), market size and contestability as well as firm competencies. We find that incumbents specialize in high-end segments and disperse their product in a larger spectrum of the market. Instead, entrants focus on specific market niches. Market size, market contestability and firm competencies are also important determinants of product location.
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Dates and versions

hal-03398094 , version 1 (22-10-2021)

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  • HAL Id : hal-03398094 , version 1
  • SCIENCESPO : 2441/7241

Cite

Lionel Nesta, Roberto Fontana. Product Entry in a Fast Growing Industry: the LAN Switch Market. Franco Malerba; Uwe Cantner. Innovation, Industrial Dynamics and Structural Transformation, Springer, pp.87 - 106, 2007, 9783540494645. ⟨hal-03398094⟩

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