Social Media Reset Redesigning the infrastructure of digital propagation to cut the chains of contagion - Sciences Po Accéder directement au contenu
Autre Publication Scientifique Project Liberty Année : 2024

Social Media Reset Redesigning the infrastructure of digital propagation to cut the chains of contagion

Dominique Boullier

Résumé

As governments face the tremendous influence of social media on personal relationships and the public sphere, they have developed a series of methods to regulate social media platforms that do not seem to adequately address the high level of disruption they have introduced. In this paper, several reasons for this inability to properly curb these harms are discussed, including a flawed understanding of the effects of platforms on media consumption, referred to in this article as “propagation processes”. High frequency propagation processes on social media platforms have created a milieu of self-replicating messages that “go viral” and influence the types of media people are more likely to consume and their attention capacities. The virality and rhythm of propagation must be a core target of public policies in order to slow down all communication activities. Regulators should also take into account the role of interface design in promoting virality and invite expertise that can define standards to limit the rhythm of propagation on social media platforms. Technically and socially feasible recommendations are presented, contingent on political will to nudge all digital platforms towards legal and social responsibility. Curbing the rhythm of propagation on media platforms can change public media consumption and attention to information, through the design of new interfaces preventing any toxic rhythm of virality.
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Dates et versions

hal-04617037 , version 1 (19-06-2024)

Identifiants

  • HAL Id : hal-04617037 , version 1

Citer

Dominique Boullier. Social Media Reset Redesigning the infrastructure of digital propagation to cut the chains of contagion. 2024, pp.38. ⟨hal-04617037⟩
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